Category: Product Design
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End of the TurboTax Era
A Guiding Light Across my UX career, one of the pillars I’d always reference when trying to move UX forward is TurboTax. Can’t get buy-in on conversational forms? Look at TurboTax! People confused with long forms? Break them apart into focused questions… like TurboTax! Much credit for popularizing better, more human ways to engage with…
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Why Every Designer Needs a Builder Stack
Recently, I watched a designer present a gorgeous Figma prototype to leadership. Complete with scroll animations, perfect spacing, it looked amazing. Then came the inevitable question: “This looks great, but how do we know users will actually engage with this flow? Has anyone used the prototype yet?” The room went quiet. The prototype was using…