Category: UX Design
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End of the TurboTax Era
A Guiding Light Across my UX career, one of the pillars I’d always reference when trying to move UX forward is TurboTax. Can’t get buy-in on conversational forms? Look at TurboTax! People confused with long forms? Break them apart into focused questions… like TurboTax! Much credit for popularizing better, more human ways to engage with…