Fantasy Sports for a Great Cause
2014. Freelance Designer. IA, UX, and created wireframes and mockups.
Created personas based on interviews with subject matter experts, product owners, and personally conducted research. Also created overall IA, primary user flow, and target user funnels for the fantasy sports site based on limitations from the software vendor powering the web app and the intended goals of the site.
After initial research, I designed a few different versions of a holding page to serve the pitch video explaining the Fantasy Fundraising concept. Though the platform wasn't ready for users, we wanted to gather email addresses of interested parties to contact when we were ready to launch our beta. Designs were specific for desktop, tablet, and phone.
Using low-res wireframes of the different app secitons, I collaborated with a 3rd party designer / developer to bring the app to life.
Having an easy to use mobile experience is crucial for success. Extra care was put into making sure that the mobile app made sense and was easy to navigate.